Elevating Your Brand: A Beginner's Guide to Product Photography

In the ever-evolving world of e-commerce, visually engaging product photography is the key to capturing the hearts of potential customers. In this guide, we'll take you through the steps of conducting a compelling at-home photoshoot for a candle brand. We'll explore the strategic use of two lenses, the 50mm f1.8 and the 24-70mm f2.8, delve into the magic of side-on and top-down shots, and unravel the importance of both isolated and lifestyle photos in shaping your brand identity.

Lens Selection for product Magic

Choosing the right lenses is like selecting the perfect fragrance note for a candle – it sets the mood. The 50mm f1.8 lens is my go-to for capturing the intricate details and textures of your candles, thanks to its wide aperture and shallow depth of field. Meanwhile, the 24-70mm f2.8 offers flexibility for wider shots and diverse angles, letting you tell a more comprehensive visual story of your product and brand.

For me personally, these are the only two lenses you need for product photography, although many swear by longer lenses such as an 85mm and even a 135mm - but you'd need a much bigger studio for those!

Crafting Perspectives: Side-On and Top-Down

Experimenting with different perspectives adds depth to your product portfolio. Side-on photos showcase the unique features and packaging details of your candles, while top-down shots create visually stunning flat lays that highlight the variety in your collection. This combination of perspectives allows potential customers to appreciate your candles from every angle, enticing them to make a purchase. Just make sure to bring your step ladder and tripod to make those top down shots a lot easier!

The Duality of Isolated and Lifestyle Photos

Isolated product photos against a clean backdrop provide a professional and consistent look for e-commerce platforms. Meanwhile, lifestyle photos transport your candles into the realms of everyday life, helping customers envision how your products seamlessly fit into their homes. This duality speaks to both the practical and emotional aspects of your brand, creating a well-rounded perception.

For products that need to instantly invoke smells and materials used, implementing these products can help describe the product you're selling through only the visual medium.

Mastering Light, Shadows, and Reflectors

Light is the secret ingredient that can transform your candle photos. Consistency is key for isolated shots, achieved through soft, diffused lighting. Reflectors can be strategically placed to fill in shadows, ensuring a well-lit and even product presentation. Yet, don't be afraid to embrace shadows creatively for lifestyle shots, adding depth and a touch of mystery. Play with natural light sources and experiment to find the perfect balance that complements your brand's aesthetic.

Elevating Your Brand's Essence

Product photography isn't just about showcasing your products; it's about crafting an experience. Consistent, high-quality visuals not only make your products appealing but also elevate your brand's look and feel.

In the digital landscape, where first impressions matter, captivating images instill confidence and trust in potential customers. Your brand is more than the products; it's an atmosphere, a lifestyle, and the promise of moments beautifully lit.

In conclusion, product photography is the beacon that guides customers through the digital marketplace. By carefully curating your visuals with the right lenses, perspectives, and lighting techniques, you're not just selling candles – you're telling a story. As your brand's visual ambassador, product photography serves as a powerful tool to elevate your brand's perception, leaving a lasting imprint on the minds and hearts of your audience. So, let the light guide you, and watch your candles shine in the world of e-commerce.

Words and photos by Henry Trickey of TrickeyPhotographyUK